SEO vs. Google Ads: Unraveling the Mystery of Online Visibility

In the realm of online marketing, two prominent strategies stand out: Search Engine Optimization (SEO) and Google Ads. Both play crucial roles in boosting your website’s visibility and driving traffic. However, they differ in their approach and offer distinct advantages and disadvantages. Let’s dive in and unravel the mystery of SEO and Google Ads!

SEO: The Organic Path to Visibility

SEO, or Search Engine Optimization, is all about optimizing your website organically to improve its visibility in search engine results. It involves a wide range of techniques aimed at satisfying search engine algorithms and user intent.

Pros of SEO:

  1. Long-term Sustainability: Once you establish a solid SEO foundation, your website can rank high in search results for an extended period without incurring additional costs.
  2. Credibility and Trust: High organic rankings often translate to credibility and trust in the eyes of users. People tend to trust organic search results more than paid advertisements.
  3. Cost-effective: Unlike Google Ads, SEO does not require direct payment for each click or impression. It can be a more budget-friendly option, especially for smaller businesses.

Cons of SEO:

  1. Time-consuming: SEO is a long-term strategy that requires ongoing efforts to optimize your website, create quality content, and build backlinks. Results may take months to materialize.
  2. Competition: Achieving top organic rankings can be challenging, as you’ll be competing with other websites targeting the same keywords and industry.
  3. Algorithm Updates: Search engine algorithms change frequently, making it necessary to stay updated and adjust your SEO strategies accordingly.

Google Ads: The Power of Paid Advertising

Google Ads (formerly known as Google AdWords) is an advertising platform that allows businesses to create and display ads targeting specific keywords and demographics. It operates on a pay-per-click (PPC) model, where advertisers pay for each click their ads receive.

Pros of Google Ads:

  1. Immediate Visibility: Unlike SEO, Google Ads can provide instant visibility, placing your ads at the top of search results or on partner websites within minutes.
  2. Targeted Reach: With Google Ads, you can precisely target your desired audience based on demographics, interests, and search intent, maximizing your ad’s effectiveness.
  3. Measurable Results: Google Ads offers detailed analytics and reporting, allowing you to track the performance of your ads and make data-driven decisions to optimize your campaigns.

Cons of Google Ads:

  1. Cost: Google Ads can quickly become expensive, especially for competitive keywords. You need to carefully manage your budget to ensure a positive return on investment (ROI).
  2. Ad Blockers: Some users employ ad blockers, which can restrict the visibility of your ads and limit their reach.
  3. Learning Curve: Google Ads requires a level of expertise to create effective campaigns. Without proper knowledge or guidance, you may not get the desired results and waste your advertising budget.

Both SEO and Google Ads play vital roles in boosting online visibility and driving traffic to your website. While SEO offers long-term sustainability and credibility, it requires time and effort. On the other hand, Google Ads provides immediate visibility and precise targeting, but at a cost. Ultimately, the choice between the two depends on your business goals, budget, and timeline. Consider a balanced approach that combines the strengths of both strategies to maximize your online presence and achieve optimal results.


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IMPORTANT UPDATE: Security Updates May Be Required For Your Website

At Ember Marketing Co. we work hard to ensure our clients’ sites are built with the latest security features in mind. If your site is hosted with us, we offer up to 3 layers of security to ensure your website is not vulnerable to hacks, malware or other attacks.

Many agencies like us use a tool called ACF Pro which allows us to build many of the customizations that we do. The developers of this tool recently released an update related to a vulnerability that was discovered in their code.

What does this mean for you?

A vulnerability doesn’t necessarily mean there is an immediate issue, it only means that in some cases hackers have found a weakness in the code that they were able to exploit. That being said, we will be working to update all of our active client websites to ensure this issue is addressed.

How will this affect our clients?

In most cases, most of our clients won’t even notice the update. This is a simple plugin update along with some changes in our own code that we will complete FREE OF CHARGE for any clients hosting with us. For clients hosting with a third party, additional costs may apply depending on the time it takes to update your website. In many cases we will also complete this service free of charge. This will be determined on a case-by-case basis.

As we have a large number of client websites, we will be focusing on the most high-traffic/most vulnerable websites first and working our way through our client list. We expect to have all updates for hosted clients completed by the end of January.

If you have any questions, please don’t hesitate to reach out to your point of contact.

Hiring a Web Developer? Ask These 8 Essential Questions

In today’s digital era, finding the right web developer is crucial for businesses aiming to establish a strong online presence. As a client seeking the perfect candidate to bring your web development project to life, it’s important to ask the right questions during the hiring process. Here are some key questions that will help you identify a skilled web developer who aligns with your requirements and vision.

1) What is your experience in web development?

Understanding a developer’s experience is essential for assessing their suitability for your project. Ask about their previous work, including the type of websites they have created and the technologies they have expertise in. This will give you a better idea of their skillset and whether it aligns with your needs.

2) Which programming languages do you use, and how do you implement them on your websites?

Different web development projects may necessitate the use of specific technologies or programming languages. Ensure the developer has experience and proficiency in the tools you prefer or require. This will minimize potential roadblocks and ensure a smooth development process.

Common languages for website development are HTML, CSS, PHP and Javascript.

3) How much customization are you capable of completing?

Many web developers build on a CMS (Content Management System) platform such as WordPress and apply their own customizations. Some web developers simply purchase a pre-made theme and apply basic customizations to fit your brand, while others are capable of creating completely customized themes and plugins or add-ons to fit your exact needs.

Keep in mind that you get what you pay for. If you’re looking for a cheaper solution, you will likely get less customization and capabilities. If you have specific business needs or wants, additional hours and expertise will be required to complete your project. Make sure you find the right developer that can meet your expectations.

4) Can you provide examples of websites you have worked on?

Reviewing a developer’s portfolio allows you to witness firsthand the quality and style of their past work. This helps you evaluate whether their design aesthetic matches your vision for the website. Additionally, it offers insights into their ability to create user-friendly, visually appealing websites.

5) What is your average turnaround time?

Understanding how a developer manages timelines and meets deadlines is crucial for ensuring your project progresses smoothly. Inquire about their organizational skills, processes, and communication methods. A reliable developer will give you a clear understanding of how long they expect the project to take, how they plan to meet project milestones, and how they handle potential delays.

Ask for a clear timeline for your project, as well as a general turnaround time for small tasks.

6) Can you explain your approach to responsive design and website optimization?

With the increasing usage of mobile devices, responsive design and website optimization have become fundamental aspects of web development. Ensure your potential developer understands the importance of creating websites that are visually appealing, functional, and optimized across various devices and platforms.

7) What is your testing and debugging process?

Thorough testing and debugging are vital to ensure a website functions flawlessly. Ask about their testing methodologies and how they handle bug fixing. A competent developer will emphasize the importance of rigorous testing and demonstrate a systematic approach to resolving any issues that arise.

8) What ongoing support and maintenance services do you offer?

Websites require ongoing maintenance and updates even after the initial development phase. Inquire about the developer’s willingness to provide post-launch support, including bug fixes, updates, and security enhancements and any costs associated with ongoing support. It’s important to establish a long-term partnership with a developer who will support your website’s growth and evolution.

Hiring a web developer is an important decision that can significantly impact the success of your online presence. By asking these essential questions, you can ensure that you find a skilled professional who not only possesses the technical expertise but also understands your vision and goals. Remember, effective communication and transparency throughout the hiring process are key to building a successful collaboration with your chosen web developer.

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Finding the Perfect Match: Essential Attributes to Look for When Hiring a Digital Marketing Agency

So you’re looking to hire a digital marketing or advertising agency. There are many companies that claim to be the best, but how do you know which company will fit your needs? Here are some key points to consider before hiring:

Expertise and Experience

When searching for a digital marketing agency, expertise and experience should be at the top of your list. Look for agencies that have a proven track record in delivering successful digital marketing campaigns. A team of seasoned professionals will have in-depth knowledge of the latest industry trends, strategies, and tools, ensuring they can create and execute effective campaigns tailored to your business goals.

Customization and Strategy

Every business is unique, and your digital marketing strategy should reflect that. Seek an agency that understands the importance of customization. They should take the time to understand your business, target audience, and goals before crafting a tailored strategy to achieve them. A strategic approach, backed by data-driven insights, will set the foundation for a successful partnership.

Transparent Communication

Communication is the key to any successful relationship, and the one you have with your digital marketing agency is no exception. Look for an agency that values transparency and keeps you informed every step of the way. They should be proactive in sharing campaign updates, providing regular reports, and seeking your input. A transparent and collaborative approach builds trust and ensures everyone is on the same page.

Innovative and Adaptive

The digital marketing landscape is ever-evolving, and your chosen agency should be at the forefront of industry trends. Seek out agencies that are innovative and adaptive, willing to explore emerging platforms, technologies, and strategies. An agency that stays ahead of the curve will help your business stay relevant and maintain a competitive edge.


Ultimately, the success of your digital marketing efforts hinges on results. When evaluating potential agencies, ask for case studies or references that demonstrate their ability to achieve tangible outcomes. Look for agencies that are focused on delivering measurable results, whether it’s increased website traffic, higher conversion rates, or improved brand visibility. A results-oriented approach ensures you are investing in effective digital marketing campaigns that drive real business growth.


Hiring a digital marketing agency is a significant decision that can greatly impact the success of your business. By considering attributes like expertise, customization, transparency, innovation, and results-oriented approaches, you can find the perfect agency to elevate your digital marketing efforts. Remember, a strong partnership with a reputable agency will not only help you achieve your current goals but also set the stage for long-term success.

If you need further guidance or have any questions, our friendly team of digital marketing experts is here to assist you. 

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