Hi there, I’m Emily, owner of Ember Marketing Co. If you’re a client of ours, then you may have noticed some changes happening lately. While I’ve done my best to speak to all of my clients individually, I have a client list of over 200 talented business owners and it’s difficult to give everyone the […]
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In the realm of online marketing, two prominent strategies stand out: Search Engine Optimization (SEO) and Google Ads. Both play crucial roles in boosting your website’s visibility and driving traffic. However, they differ in their approach and offer distinct advantages and disadvantages. Let’s dive in and unravel the mystery of SEO and Google Ads! SEO: […]
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At Ember Marketing Co. we work hard to ensure our clients’ sites are built with the latest security features in mind. If your site is hosted with us, we offer up to 3 layers of security to ensure your website is not vulnerable to hacks, malware or other attacks. Many agencies like us use a […]
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In today’s digital era, finding the right web developer is crucial for businesses aiming to establish a strong online presence. As a client seeking the perfect candidate to bring your web development project to life, it’s important to ask the right questions during the hiring process. Here are some key questions that will help you […]
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So you’re looking to hire a digital marketing or advertising agency. There are many companies that claim to be the best, but how do you know which company will fit your needs? Here are some key points to consider before hiring: Expertise and Experience When searching for a digital marketing agency, expertise and experience should […]
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What is Digital Advertising? Digital advertising is the strategic promotion of products or services using various online channels, such as search engines, social media platforms, display networks, and email marketing. It encompasses a wide range of formats, including search ads, banner ads, video ads, and sponsored content. With the ever-growing online presence of businesses and […]
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Having a strong online presence is crucial for businesses of all sizes. Search Engine Optimization (SEO) plays a pivotal role in improving your website’s visibility and driving organic traffic. While the concept of SEO may sound intimidating, its importance cannot be stressed enough. Enhance Website Visibility Imagine having a beautifully designed website that nobody […]
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In this fast-paced digital age, a well-crafted logo has become more crucial than ever. It serves as the face of a brand, conveying its values, identity, and purpose in a single image. But what truly makes a good logo? Join us as we dive into the key ingredients that contribute to the making of an […]
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In the digital era, your website is often the first point of contact for potential customers. It serves as your virtual storefront, representing your brand, values, and offerings. In this blog post, we will unravel the significance of having a good website and how it can shape your online success. So, let’s dive in and […]
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As a business owner, having an online presence is essential for attracting and connecting with customers. However, simply having a website is not enough to get your business found online. Here are some tips to help your business stand out in the crowded digital space. 1. Optimize your website Search Engine Optimization (SEO) is the […]
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Marketing funnels are a way to visualize the different stages that a customer goes through before making a purchase. A typical marketing funnel has three stages: the top of the funnel (TOFU), the middle of the funnel (MOFU), and the bottom of the funnel (BOFU). Reaching New Customers The top of the funnel is where […]
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WordPress is one of the most popular and versatile website platforms on the market. It was released in 2003 specifically for blogging, and since then, has grown into a reliable and advanced content management system. For those wanting to DIY, WordPress provides its users with tens of thousands of options to customize their websites using […]
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So you’re running some ads, but how do you know if they’re performing well? There are a few key areas to look at, specifically your Click Through Rate (CTR) and Conversion Rate. But first, let’s talk about the definitions. Click Through Rate (CTR) Your ad’s Click Through Rate is the percentage of times your ad […]
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Social media ads have become an important part of marketing, allowing businesses to reach targeted audiences on the most popular social networks. With so many different platforms available, advertisers can choose from a variety of strategies to meet their goals. Here is a brief overview of the basics of social media ad strategies, so you […]
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So you’ve got a new customer – now what? Email marketing is a powerful marketing strategy that many businesses don’t often utilize the the fullest extent. It’s a great way to stay in touch with your customers, provide value, and build that brand loyalty. Here are 5 reasons that email marketing is a great investment: […]
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As a small business owner, you know how important social media is for reaching your target audience, building your brand, and boosting sales. However, navigating the complex world of social media marketing can be tricky, particularly when it comes to understanding the differences between organic social media and social media advertising. Here we’ll explore the […]
read moreAre you getting error messages when sending emails from your Google Workspace account? Google has recently implemented an extra security measure (DKIM) that needs to be added to your domain’s DNS settings. What is DKIM? DKIM or Domain Keys Identified Mail is an email authentication feature that provides confirmation to the sender’s account that […]
read moreHow do I update my content on WordPress? There are a few different ways to do this, and it will depend on how your website is built. Every development team is different, but the top two common ways that custom built websites allow to update content is either through a Page Builder, or via Custom […]
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You might hear us talk about “themes” a lot with our work, and it may not be entirely clear what this means. So let’s clear this up! Think of your website as three parts: The first is your system that powers everything. This can be custom built, or the common method is to use […]
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