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CLIENT CASE STUDY:

Paradyme Painting

Paradyme Painting Ltd has been a longtime client of ours. In 2016 they came to us as The Capital Paint, and was looking to take their overall image to the next level. This was a large rebranding project of not only the logo, but of the website, marketing materials and a small fleet of vehicles.

The goal was to stand out from your everyday house-painting companies and reflect the high level of quality and precision they employ in their work. We did this by creating clean, crisp graphics with an almost metallic/futuristic feel, while maintaining the original colour palette of red, black and white.

In 2020, they renamed their company to Paradyme Painting Inc, but kept many of the same recognizable branding elements.

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Goals

The initial goal was for a company rebrand. Back in 2016 they were transitioning from smaller residential jobs to large commercial projects, and have continued to grow in that space. It was important that they had an easily recognizeable but simple logo that would appeal to those higher end clients. Developing this new logo then helped us create the company’s overall brand, which translated over to all of their print and digital materials, including their website.

Their website is an important tool to give legitimacy to this company. Not only is it a way for potential clients to get in touch, but it’s also a place to showcase some of their most complex work.

Challenges

There weren’t any significant challenges with this client. The main challenge we faced was a lack of portfolio images.

We collaborated with a local photographer to capture images of some of their recent work in order to be able to use them in their marketing material.

Achievements

We love the new look and feel of this brand, and definitely kicked things up a notch for this client.

Not only do they have a high-end look that they can be proud of, they have a functional, modern website that dramatically improved their presence in the digital space.

Before and After

Gallery

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