What is a marketing funnel?

marketing strategy

Marketing funnels are a way to visualize the different stages that a customer goes through before making a purchase. A typical marketing funnel has three stages: the top of the funnel (TOFU), the middle of the funnel (MOFU), and the bottom of the funnel (BOFU).

Reaching New Customers

The top of the funnel is where you attract potential customers to your business. At this stage, customers are often unaware of your product or service, so it’s important to create content that educates and informs them.

Examples of TOFU content include:

  • Blog posts
  • Social media updates
  • Videos

Building Relationships

Once you’ve attracted potential customers to your business, the next stage is the middle of the funnel. This is where you start to build a relationship with your customers by nurturing them with valuable content.

Examples of MOFU content include:

  • Email marketing campaigns
  • Webinars
  • Case studies

Generating Conversions

Finally, the bottom of the funnel is where you convert potential customers into paying customers. At this stage, customers are ready to make a purchase, so it’s important to provide them with a clear call-to-action (CTA) that directs them to your product or service.

Examples of BOFU content include:

  • Product demos
  • Free trials
  • Special offers


By using a marketing funnel, you can create a clear path for potential customers to follow. This helps to guide them through the buying process and increase the likelihood that they will become paying customers. Ultimately, the goal of a marketing funnel is to create a seamless customer experience that leaves customers satisfied with their purchase and likely to become repeat customers in the future.


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